Archive for March, 2008

Ordning och reda, kammen i smöret!

Monday, March 17th, 2008

Alla ska inte till Bokmässan. Alla har inte varit på Bokmässan. Alla är inte intresserade av Bokmässan. Här ett stämningsskapande ögonblick från Bokmässan 2005:
”Man hade förmodligen kunnat dela ut små björkkvistar till överlyckliga besökare på bokmässan. Små gråa stenar? Hårbollar? Ströbröd? Man tar emot allt. Jag har fått en folder om samer, jag har femton sushirecept, jag har ätit kycklingsnittar och seg kola, mintpastiller och chips. Jag har till och med sett en kursdeltagare som blev arg på mig en dag i januari.Det är som Barnens Dag 1979. Det är män på styltor, det är trollkarlar och häxor, det är spågummor och tomtar. Väldigt många gråskäggiga tomtar i kavaj. The Freak Show är poesiuppläsning på en liten röd-svart scen. – Ja, det var då på Baldakinen … säger en man i khakibyxor, blå blazer och loafers (sko som påminner om Skogaholmslimpa).
– Jaaa, Baldakinen, säger en annan man i khakibyxor, blå blazer och loafers.
– Var det Baldakinen? säger en tredje man i khakibyxor, blå blazer och loafers.
– Om det inte var … nej det var Baldakinen, säger en fjärde man i khakibyxor, blå blazer och loafers. Nej, detta ägde inte rum på en scen, det är helt normal konversation mellan fyra helt normala förlagsherrar i en helt normal, fast väldigt stor, monter på Bokmässan 2005.”

—-
Igår i en kommentar, frågade Bloggblad när jag skulle anlända till Bokmässan den 27 september. Jag hade ju ingen aning, så jag plockade fram biljetterna.

Tillbakablickspaus. Detta är så vansinnigt imponerande: att jag lyckas planera min tillvaro såpass att jag fyra veckor före avfärden faktiskt har biljetter! Under alla år, genom alla flyttar, i alla väder och på jobbintervjuer såväl som över sommarlov har jag tagit allt på en höft, på volley utan kontroll och av ren impuls. Några exempel:
När jag och Bästisgrannen i åttan åkte ensamma till Stockholm med endast 50 kr att leva på och i en vecka bodde i min kusins ”tomma” lägenhet tillsammans med en uppdykande knarkare som just hade kommit ut ur fängelset. Skörbjugg, på min ära!
När jag skulle bo i USA i ett år och började packa en timme före avfärd.När jag inför varenda tenta bara hade läst 50 % av kursmaterialet.När jag tio sekunder innan jag gifte mig skrev på papperen om namnbyte och då kom på att jag ju hade glömt att sy fast alla de klädda knapparna i ryggen på klänningen.
När jag gick på kadettbal men var klädd för kräftfest.
När man köper tågbiljetter på nätet beställer man så här: först tur och sedan retur. Right? På mina biljetter (som Bloggblads fråga fick mig att rota fram) stod det så här: retur och tur. Till Göteborg den 30/9 och hem igen den 27/9. Fel alltså.

Jag ringde till SJ och fick slå numret fem gånger innan jag förstod att jag inte skulle trycka 5 för avbeställa och inte skulle trycka 0 för automaten med en röst som bad mig åka på Martin Stenmarcks show i Stockholm och inte skulle trycka 4 för information utan 1 för något annat. Då hamnade jag i en sjuminuterskö. Det var lugnt; jag hackade lök samtidigt.

Men i sju minuter var jag tvungen att var femtonde sekund höra en kvinna säga att jag var placerad i kö och lyssna på en helt felbetonande man som bad mig åka till Stockholm ”i sommar”. Ren och skär tortyr. Sommarn är slut, strö inte salt i såren!

Allt ordnade sig fastän SJ sa att det var jag som hade beställt fel. Men hur kunde jag göra det?

– Detta händer ofta, va? sa jag förhoppningsfullt till kundtjänsten.
– Nej, faktiskt aldrig, sa kundtjänsten.

Frågan kvarstår. Hur kan man beställa biljetter i fel riktning?

Saruma henryi

Sunday, March 16th, 2008

Today’s photograph and accompanying text are courtesy of Douglas Justice, Curator of Collections at UBC Botanical Garden. — Daniel

Saruma henryi is just one of the many interesting offerings at the annual Mother’s Day Perennial Plant Sale held at UBC Botanical Garden. This beautiful herbaceous perennial is seldom commercially available, which is unfortunate, as it is an easy, adaptable plant for the shaded, woodland garden. A clumping perennial, it will grow to 1m in height. The name Saruma is an anagram of a related genus, Asarum, the wild (hardy) gingers, and the epithet henryi commemorates the great Irish plant explorer, Augustine Henry (1857–1930). The species is monotypic (the only species in its genus) and somewhat unusual in its family, as its closest relatives have simple, tubular, flesh- coloured, fly-pollinated flowers or convoluted weirdly shaped flowers adapted to specific pollinator behaviour (including providing specific brood sites for insects).

jazz and blogs #16

Friday, March 14th, 2008

Nels Cline
Lately, the guitarist has been writing about the tracks on his upcoming album, Draw Breath and also wrote about his previous Andrew Hill CD. Draw Breath is an excellent guitar trio album, by the way.

Crypto Musings
Cryptogramophone, the label releasing Draw Breath has its own blog, one very much worth visiting (also see their MySpace page). The IndieJazz store attached to Cryptogramophone is also worth visiting, as it carries interesting CDs from various labels and sells them at the price they should be sold. I saw Cline’s New Monastery at the FNAC for 19 euros, but ordering it by itself from IndieJazz works out to around 16 euros, and that’s including the $6 overseas shipping for the first item (it’s $2 for every additional item, which in my case was Hill’s A Beautiful Day). As an added bonus, you can be sure more of the money is going into the musicians’ and labels’ pockets.

Wall of Sound
In-depth, high-quality essays. The first part of the large and still ongoing series of David Murray posts here is particularly interesting.

Natamusica
C’est génial qu’il y ait d’autres gens qui aillent à des concerts ici, en Belgique, et en parlent sur leur blog. D’ailleurs, je vois qu’on va souvent aux mêmes. Bienvenue, Nath!

Jazzman
Le plus grand magazine de jazz français entre enfin de le 21e siècle, avec un site et un blog.

Brett Sroka/Ergo
Not the most active of musician blogs, but the trombonist’s Ergo band is good contemporary electronic jazz.

104 Weeks
Matthew Wengerd, bassist who’s just finished his first year of graduate school at the University of South Florida. If you’ve ever wondered what a bass being repaired looks like, see Matthew’s here.

Brewing Luminous
Starting a full-album free jazz MP3 blog seems to be a must-do thing right now, perhaps because no-one in the genre has enough money to sue you. Brewing Luminous continues what can now be considered the tradition of naming such blogs after classic albums.

Jazz Fusion TV
Videos and live bootlegs.

NC Non-Profits In The News: The Mission Is To Stick It To Ya

Wednesday, March 12th, 2008

Several days ago, Ed Cone, once again got on my last nerve. It birthed two posts - this one (which got waylaid in my drafts folder for a while) and this one (on Walter Reed).

I hate it when Ed plays patrician know-it-all who knows best. When he doesn’t.

It all started with a post at Word-Up (appropriately called “open warfare”) in which I brought up the very un-neighborly move of Cone Hospital stepping onto High Point Regional’s turf (with the blessing of the state). Forget the furniture market going to Vegas, the city of High Point needs look no further for knives in the chest than its “friends” next door.

What Cone wants, Cone gets.

During the thread, HRH Prince Edward Cone of “the Cones” offered up this gem, “Non-profit hospitals are not necessarily obligated to serve the poor.”

Oh REALLY, Ed? Would you like to explain that (as you whine about getting “nothing” for too much, and push for what amounts to socialized medicine) to the majority of the general public that thinks/expects otherwise?

I know that I, as a young doctor trying to pay down my medical school debt, expected MORE of non-profits, when I signed on the dotted line with Randolph Hospital, the NC Deparment of Rural Health and the National Health Service Corps. I expected that, because these organizations were accountable to the taxpayer, that they would adhere to (and be held to) higher standards.

I turned down the elaborate incentive program in favor of collecting a reasonable salary (far less than what the docs there make now), because I was under the impression that I worked for a public charity. If I wanted to make the big bucks, I could go into private practice. Actually, these days, it’s pretty much the other way around. Of course, had I made the jump to private practice, I would have threatened the bottom line of the hospital’s much-beloved “controlled affiliate”.

Turning down the incentives and insisting we stick to our mission put a target on my back. Gotta love that “free market”.

Of course, I was incredibly naive. After all, I live in North Carolina, the land of pay-to-play Jim Black. And non-profits here get away with murder.

In my case, Randolph Hospital executives got away with perjury, contempt and fraud after throwing me out on the street for defying them to do right by a patient in the middle of the night . . . AND (let’s not forget) suing me for telling the government I served the truth about what was going on (this leads into my next post on the Walter Reed mess).

Not that anyone on that medical staff gives a rat’s tail about administrative ethics. As long as their practices and lives are not affected (or their pocket-books are even enhanced by the lack of competition), they’re quite happy to let a colleague twist in the wind.

Despite my pleas for help, the great state of North Carolina, led by the oh-so-honorable Mike Easley and Jim Black, stood by and watched. Roy Cooper, the state’s lead law enforcement officer (and DHHS’s lawyer), never had the guts to step in and protect one of the state’s own public servants. And the NC State Bar winks and nods as it covers the tails of its own.

Meanwhile, the NC Medical Board’s lead attorney (Thomas Mansfield) speaks with all of the arrogance of a man in a powerful position, not accustomed to any one talking back (much less a lowly doctor who isn’t a member of the NC Medical Society). In this case, here’s a man who never hears the word no (even when he’s wrong) brushing off a physician who has never heard anything but the word no, (when she’s absoulutely right).

I’m digressing again. We’v e got non-profits in the news. Let’s get to it.

First, there’s Blue Cross Blue Shield of North Carolina. This “non-profit” insurer (which for years had a virtual monopoly on individual policies in the state) posted record profits last year: Blue Cross and Blue Shield of North Carolina generated 65 percent higher income in the fourth quarter compared to the same period a year ago, with the bulk coming from more premiums.

And because of his mad skills in sticking it to policy holders, Blue Cross gave CEO Bob Greczyn a big fat raise: Blue Cross and Blue Shield of North Carolina, which has come under fire for big profits and premium increases, paid its top executive $3.1 million last year, a 22 percent raise.

Several senior executives also received double-digit raises. Three earned more than $1 million in annual compensation for the first time, according to the company’s annual report.

Not everybody is cool with that: Adam Searing, director of the N.C. Health Access Coalition and a frequent Blue Cross critic, pointed out that Blue Cross became what it is today by receiving tax breaks for decades.

“They are rolling in money, and the legislature sits by and lets it happen,” Searing said. “I don’t want to hear another person complain about increasing health-care costs if they’re not willing to rein in outrageous profits and executive compensation at Blue Cross.”

Now Greczyn’s raise got front page coverage in the Courier Tribune (days after the Raleigh papers but we won’t quibble). I wondered what was up with that. Then I realized. It may actually be a way for David & Bonnie Renfro to “justify” the salaries of the big boys at Randolph (I’ve really got to get around to updating that page).

The subliminal message is, “Why Bob Morrison and Steve Eblin don’t make so much. Just look what Bob Greczyn makes!”

Bob and Steve certainly saved a sizable chunk of change when they lied under Oath and swindled Dr. Mary Johnson at settlement . . . after destoying (and absorbing for their own) her Pediatric practice . . . and using the hospital’s deep, publicly-subsidized pockets to finance a bogus “libel” lawsuit. What a great round of business moves!

Sayeth the Randolph Hospital Board of Directors, “Let’s not fire these two geniuses because the black and white of contracts and sworn discovery documents say they’re liars and cheats, let’s ignore it all and give them raises!”

Blue Cross acutally copied that SLAPP-suit move (more premium dollars diverted to lawyers’ pockets) when it sued ProCare for talking about private jets and golf extravaganzas for VIPS. And then there’s the one million dollars to put their name on an atrium at a performing arts center.

Blue Cross justifies Greczyn’s raise by saying it “lagged behind” that of the CEO’s of other big insurers . . . and comparing his salary to that of the CEO at the very much “for-profit” pharmaceutical company, GlaxoSmithKline.

More from the N&O article: Executive compensation has become a lightning rod for criticism in recent years, especially as raises slowed for lower-level employees. Regulators now require publicly traded companies to disclose more details on pay. And some investors are pushing to rein in executive pay.

Nonprofit organizations have also come under scrutiny. Last year, Forbes magazine reported that pay increases for nonprofit executives had outpaced, on a percentage basis, that received by CEOs of the 500 biggest American companies.
Asheboro can certainly prove that one.

Blue Cross’ income and executive compensation have drawn criticism before from consumer advocates, some lawmakers and regulators. Hospitals, doctors and other health-care providers also have complained the insurer is squeezing their payments even as it makes more money.

This is the morsel of rationalization that killed me: Of every $1 members paid in premiums, less than one penny pays for the compensation of Blue Cross’ top nine executives, Stinneford said. Medical care ate 82 cents of every $1 in premiums last year.

“If these executives didn’t get paid at all, it wouldn’t be noticeable in premiums,” he said.

Translation: The money is there (because of the tax breaks and raised premiums and screwing doctors to the wall). Never mind that the costs of doing medical business are still going up (for a variety of reasons). Just give more to the executives. They “earned” it.

Pretty lame if you asked me. Who’d have ever thought that you could get rich by running a “non-profit”?

To answer that question, we step over to the N&R, that reported, a builder once associated with Project Homestead was served with a lawsuit in January by four Greensboro contractors for nonpayment of work done on more than a dozen homes in south High Point.

Project Homestead: Just another case where it would be nice if a local DA had a spine.

Share of North Carolina, a nonprofit builder founded by Bill Waller, began working with the city of High Point on the homes in 2003.

The city gave Share about $142,500 worth of property — roughly 28 lots — to build affordable single-family homes in the Macedonia neighborhood as part of a revitalization effort.

In this case, homeowners are caught in the middle with liens filed against their properties by warring businessmen.

Like a Pediatrician from Asheboro, these people are out-of-luck because no one is holding non-profits in North Carolina accountable.

Back To Posting

Monday, March 10th, 2008

With the World Cup imminent and my workload easing over the next couple of months, I’m hoping to get back on the football blogging horse - so to speak. So much has happened over the past couple of weeks and I can’t believe Istanbul was a year ago.

One thing that caught my attention, however, is the timing of the World Cup games. As a teacher who officially finishes work at 3:30, many of these games are scheduled to kick off at 3pm and 7:30 pm. 3 O’clock? What the fuck is going on there! Surely they could have kicked off at 4:00 or 5:00 to give us a bit of time to get home and crack open a can! The thought of missing the first half of these games is a terrifying scenario for a football addict, still mourning the end of the season.

If my memory serves me right, the last European venue, France 98, kicked off at the above times. Why have they changed the times?

FIFA is still an acronym for “fucking wankers ruining the beautiful game

On MySpace, could it be that I am so obviously petty?

Sunday, March 9th, 2008

I have a MySpace profile. I have it because I need to for the work;  to current on all the latest social media blah blah blah. As you may know, I am also single. For some reason lately, maybe because I have been signing on more frequently and adding friends to test-drive the site, I've been getting “personals/dating” type friend requests peppered in with the various offers for Cialis, stock tips and low interest home loans. I usually skim the requests and the profile for amusement, but with a click I “delete” them in order to get in and out of the hell that is MySpace quickly.
Today however I was particularly amused by a 46-year-old gent from Eau Claire, Wisconsin who , while presenting a handsome look, seemed to not entirely have control of the language or punctuation. I admit, I am prone to not capitalizing in emails and often will miss a word or leave a trail of typos in my fast communication, but I'm not often one to insult someone I'm trying to impress.
Is it possible to tell if someone is “petty” just from their picture?
Oh, and this is good too. The subject line of the email read: “I CARE”, yes, in all caps.
 

Hello,
I was scanning through the web when your beautiful profile caught my eyes,i was carried away by your sexy face ,and just said to myself that i need to know this petty woman .Thats why i am sending you this mail,so i can get to know you better and see if we are compatible. So i'll want to know if you 've a yahoo address,so we can get to chat online.take care of yourself,i await your reply. smith from WISCONSIN
Smith abbey
 

Fed Ex is the Burger King of Delivery Companies

Friday, March 7th, 2008

For those of you who are confused at the title, here is a little back story.  My friends and I were on vacation down in California where we stopped in to a Burger King for a quick lunch.  The staff there was about as motivated as a sack of monkey shit.  They truly didn't care a bit about anything going on.  One guy took out the trash and didn't replace the garbage can.  Another worker came by at a snail's pace and threw in his cup.  It hit the bottom and blew out everywhere.  He just kept on walking.  So a company that demonstrates a high level of shear stupidity and lameness becomes the Burger King of whatever in my circle of friends.
Now that is out of the way, on to the story.  I have a package coming to me.  It is a recently won auction and I'm looking forward to getting it.  I missed the delivery this last Saturday as I discovered when I found their sticky thing on the door.  As with most people in the nation, I work Monday through Friday from 8 to 5 which is when Fed Ex would attempt to deliver the package.  Knowing this, I realized I would never get my package.  I look for a place to sign on the sticky but this is one of those deals where the Fed Ex employee must hand it to an adult.  So onto plan B.  Call up Fed Ex to arrange to have them leave the package at their local delivery point and I'd pick it up after work.  Here's how that went down:
Fed Ex Dude:  Thank you for calling Federal Express.  This is dude.  How can I help you today?
Me:  I got a notice on the door saying a package was attempted to be delivered to me.  I'd like to have this package held at your station so I can pick it up there.
FE Dude:  Okay.  I can help you with that.  What's the item number on the tag?
Me: blah-blah-blah
FE Dude:  Alright then.  We'll hold that package for you at our Burlington office.
Me:  Oka…Wait a minute.  Did you say Burlington?
FE Dude:  Yes.  That is correct.
Me:  Burlington is 45 minutes away from me.  Why can't you hold it at the location in town?
FE Dude:  Let me look.  We cannot hold the package there because that is a Fed Ex Express office.
Me:  So?
FE Dude:  It is a Fed Ex Express office and you have a Home Delivery package.  We cannot hold the package at a Fed Ex Express office.
Me:  …..Can I re-direct the package to be delivered at a different address such as my work address?  Otherwise I will miss the package the next two times and it will be returned to sender.
FE Dude:  No this is a Home Delivery package and cannot be shipped to anywhere else.
Me:  So I'm going to miss this package?  I do not understand why I don't have any options here. 
FE Dude:  You can get it in Burlington.
Me:  THAT'S 45 MINUTES AWAY!  By the time I get there after work, they'll be closed.
FE Dude:  I'm sorry for your trouble.  We can hold it…
Me:  Are these my only choices here.
FE Dude:  Yes.  I am sorry for…
Me:  Can I speak to your supervisor for some more options?
FE Dude:  Hold on.
Tick, tick, tick…
FE Dude's Boss:  Hi.  My name is blah-blah.  How can I help you?
(repeat the conversation above.)
Me:  So I'm going to miss this package.
FE Dude's Boss:  We can arrange to have it delivered to your home address on Saturday.
Me:  I've got to wait another WEEK for this?
FE Dude's Boss:  I'm sorry that is…
Me:  Fine.  What is the earliest you can get it there?
FE Dude's Boss:  We can have it there by 9:00 on Saturday.
Me:  Fine.  See you then.  Goodbye.
 
Today (Tuesday), I get a call from some excited Fed Ex dude.
FE Dude:  Hello this is blah-blah from Fed Ex.
Me:  Hello.
FE Dude:  We are going to deliver your package this Saturday!
Me:  (thinking:  yeah, no shit.)  Okay…
FE Dude:  Well, we are going to make a delivery on Saturday.
Me:  Great.  Thanks.
FE Dude:  Okay.
Me:  Goodbye.
 
So the moral to this story is only use Fed Ex Home Delivery to send things to people you want to piss off.  A fucking ten year old with a red wagon has better service than these douches.  I will admit all their people are quite polite and apologetic.  I guess they have to be since their business products and infrastructure suck goat balls.

A Big Week For Conversational Marketing

Thursday, March 6th, 2008

There were a lot of developments over the past week in the emerging field of conversational marketing, something we first wrote about last January and have been working on with bloggers, brands and agencies ever since.

Here’s a quick summary of what we’ve been up to, with details below:

-Auto manufacturer Scion launched a new conversational marketing campaign with Technorati aggregating conversation about independent film festivals and films, and creating awareness for indie film bloggers.

-At the Conversational Marketing Summit, Technorati and Ogilvy released a white paper, The Manifesto on Monday Morning summarizing our thinking and approaches to conversational marketing. The paper includes several case studies, a proposed conversational marketing code of conduct, and Technorati’s technical and product approach to building conversational campaigns. The paper opens with a section by Doc Searls with rules for the road for marketers to consider.

-Together with The Conversation Group, we launched a conversational media microsite at www.conversationalmedia.org that constantly aggregates posts about conversational media and marketing.

And here are the details:

Scion

The most recent example of a conversational marketing project is a new section of Technorati we developed with auto manufacturer Scion, which highlights blogosphere conversations about independent films and film festivals. If you’ve ever been in the indie film community, you know how much work it is to get people to pay attention, get word of mouth out and generally be heard against the background noise of Big Entertainment. The Scion brand has built a reputation in supporting alternative and “off the beaten path culture.” (Their words. From their site. Which puts culture on the same level as cars and their owners.)

As their first foray into conversational marketing, Scion is concentrating in one place the voices of indie film culture as heard in the blogopshere. There is a lot of conversation out there about indie film, but its tough to find. You can search film and festival titles, or click through a blogroll of film blogs, but the Indie Film Festival Guide, at cafe.technorati.com/film shows links and excepts of these posts in one place, sending new traffic off these bloggers. And to really celebrate this community and its passions, Scion is placing conversational ads at Technorati and elsewhere. These ads feature constantly updating syndicated headlines from the indie film site and further create awareness for film festivals and film bloggers.

We believe that conversational marketing starts with conversation and not marketing— and properly executed this medium allows for a relationship to emerge between brands and communities they are passionate about. Scion’s commitment to alternative culture is a great long term example of such a relationship, and the new film project we’re working on with them is something that can benefit the indie film community and its many followers.

White Paper and Code of Conduct

A year ago when we did our very first conversational syndication project (with Paramount, on Al Gore’s film an Inconvenient Truth) Dave Sifry and I realized that there were a set of ethical issues we needed to think through in conversational marketing and advertising. How transparent should a brand’s editorial selection process be? How do we avoid polluting this form of commercial culture with astroturfing, corporate sponsored fake blogs, or undisclosed pay-per-post. This week we are publishing a proposed conversational marketing code of ethics— for which we invite comment and debate. We’re using these guidelines with brands and agencies as way to explain that when you engage in conversation you need to do so in an open, transparent manner. These guidelines are included on our whitepaper, and here:

A proposed Conversational Advertising Code of Conduct

• Transparency in the use of a publisher’s content

Fair use rules offer the legal and ethical underpinnings for including excerpts of a blog post or article in another site. By pointing to a post, an advertiser ultimately increases exposure and awareness of the original content. Nevertheless, we believe any blogger has the right to refuse permission for an excerpt or link to his post to appear in a conversational advertising site. A blogger’s content should never be syndicated in its entirety: headlines, snippets and/or truncated posts are acceptable, but the actual full-length post should only be available on the blogger’s blog or at the blogger’s discretion. The link back to the bloggers site must be maintained in the conversational ad so as to drive traffic to the blogger. There should be a means by which that blogger can opt out if his/her content has been referenced by an advertiser sponsored site.

• Transparency in the editorial process
Advertisers should disclose the filter and editorial mechanisms they use to find and/or display content.
If inclined, the audience should be able to understand the degree to which the content they see has been editorially selected: heavily (sponsored and/or handpicked posts), moderately (preset filters and restrictions) or not-at-all (unfiltered streams of content). Furthermore, as a gesture of transparency, advertisers may want to offer a means to view completely unfiltered content (e.g., links to live search results).

• Transparency in attributing ads
If a brand sponsors a conversational ad, the ad should say so. If a brand syndicates conversation onto a site they maintain or pay for, this sponsorship should be disclosed. Syndicating content on topics relevant to a brand and its customers can be an excellent way to facilitate conversation and help foster a community, but a brand’s presence in that conversation must be accurately represented.

• Transparency in influencing content creators
Conversational advertising will fail if it is exploited as a means to cover-up sponsored blogging, pay-per-posting, or any other publishing that is supported and influenced by a brand without being represented as such. Previous instances of undisclosed brand-blog collusion have led to online backlashes for the brands and hurt the reputation of the blogosphere. If an advertiser enlists the assistance of bloggers, compensates them, or starts blogs itself, that advertiser should make its influence over the content apparent, and neither hide that relationship nor advertise those content creators as impartial parties. As long as transparency is maintained, the content created when advertisers work with publishers is perfectly legitimate social media.

Of course guidelines like these ultimately are sourced in the brilliant principals of books like the Cluetrain Manifesto, which as its first thesis declared eight years ago, “Markets are Conversations.” What was theory back then is now something talked about daily by brands, pr people and ad agencies. This week Technorati and Ogilvy are sharing our thinking the best practices and approaches to conversational marketing in a white paper entitled, The Manifesto on Monday Morning How to put the theories of Cluetrain to work for you. In writing this, we back to the source and asked Cluetrain coauthor Doc Searls to weigh in with his thoughts on what’s changed in eight years and how marketers should approach conversation today. Here’s some of Doc’s thinking excerpted from the white paper:

• The framing for conversational marketing should be conversation, not marketing. Think about what you want in a conversation, and let that lead your marketing.
• The purpose of conversation is to create and improve understanding, not for one party to “deliver messages” to the other. That would be rude.
• There is no “audience” in a conversation. If we must label others in conversation, let’s call them partners.
• People in productive conversation don’t repeat what they’re saying over and over. They learn from each other and move topics forward.
• Conversations are about talking, not announcing. They’re about listening, not surveying. They’re about paying attention, not getting attention. They’re about talking, not announcing. “Driving” is for cars and cattle, not conversation.
• Conversation is live. It’s constantly moving and changing, flowing where the interests and ideas of the participants take it. Even when conversations take the form of email, what makes them live is current interest on both sides.

What this means for conversational marketing is that brands must be living things too. Not just emblems. Those that succeed will be as live—as open to the flow and diversion of ideas—as the market conversations they participate in.

( I should point out that Cluetrain had four co-authors and these thought’s are Doc’s and not those of the entire team.)

Dan Farber at ZDNet wrote a great summary our thinkng here.

Marketingshift also covered us, picking up here a major theme from the white paper: that the conversational center of the blogosphere is what we call “the magic middle” ; blogs with 20-1000 inbound links.

The Conversation Group launches to facilitate market conversations.

As Technorati has been working with brands and agencies over the past few months, we’ve had a lot of requests to help companies think through the best way to engage with bloggers, provide advice on what their conversational strategy should be, and how best to design a campaign. As a technology company we kept having to say, “No, we’re not a creative agency, so we can’t do this work for you.” Which was frustrating because most of brands we talked to genuinely want to know how to get conversation right and engage in an authentic manner. The result of all this thinking was the creation of a new company last week by a former member of the Technorati family, Ted Shelton. The Conversation Group has launched as a professional services firm to help brands build conversational strategies and marketing initiatives. . They are a Technorati partner and have been working with Scion, Microsoft and several other brands on developing client campaigns using Technorati’s conversational marketing system as well as technologies from other vendors. In the midst of a very busy launch, The Conversation Group built a terrific microsite using Technorati’s conversational marketing system to aggregate conversation from across the blogosphere about conversational marketing. Its a great way to keep track of what everyone is saying about this emerging field.

Vanishing Erik

Wednesday, March 5th, 2008

Robert Fulford is right, if I’m any indication. Twenty years ago I used to have a couple of Erik Erikson books on my shelf. Now I had completely forgotten he existed till I read this article. I think Fulford’s post mortem is mostly correct, too:

But by the time Erikson died (at 92, in 1994), his reputation had all but evaporated. What happened? His theories were often analyzed critically but it wasn’t his critics who did him in. He was betrayed by history. For one thing, psychoanalysis went into decline everywhere, partly because of its dubious success record, partly because analysis cost so much and took so long, and partly because Freud and his followers presented themselves originally as scientists but never developed a scientific method to judge their work.

More important, as Burston says, the world changed, radically. Youth, Erikson’s great subject, was transformed by the media, by new attitudes to sex, by changed views of authority — and by prescription drugs. To Erikson’s generation of therapists, an adolescent crisis offered a way to explore family history and social context, then carefully ease the patient back to health. “In that dimly remembered long-ago time,” Burston writes, “psychotropic drugs were viewed as a treatment of last resort.” Nowadays they are every MD’s panacea. The chance to grasp what a disturbed adolescent is communicating can be drowned in pharmaceuticals.

Hello world!

Wednesday, March 5th, 2008

Welcome to 4newsonly.net. This is your first post. Edit or delete it, then start blogging!